Client
Nectar Beverages
Industry
F&B Retail
Year
2025
About This Project
A complete brand identity redesign for Nectar Beverages — a premium juice brand targeting health-conscious millennials in Indore and Bhopal.
The Challenge
Nectar had an outdated visual identity that felt generic and failed to communicate their premium organic positioning to their target audience.
Our Approach
We developed a fresh, nature-inspired brand system with a custom wordmark, organic color palette, and bespoke packaging illustrations that tell their story.
The Results
The new identity drove a 140% increase in retail sales within the first quarter, and significantly improved brand recognition in MP markets.
Project Gallery
“Orion Pixel completely transformed our brand. The packaging design boosted our shelf visibility and our sales shot up by 140% in just one quarter!”
— Nectar Beverages